I am studying current developments of the music industry because I want to find out how today’s trend of digitalization of music is affecting the industry in order to present my readers how people of the music business react to this trend and how they can still make money nowadays. I want to reason the perspectives of the economic future of music.
This week I would like to concentrate on what is causing digitalization of music.
In order to do so, I would first of all like to introduce a book that I have come across during my research. It is called “Digital ist besser” (digital is better) and was written by former Universal Music Deutschland manager Tim Rennner and his journalist brother Kai-Hinrich Renner.
They clearly stand for the positive aspects of digitalization and try to find reasonable explanations for it. The process of digitalization and democratization is considered a simple continuation of the earlier pop culture, which has always been a way for young people to express themselves with their modern needs. So without understanding pop culture it is not possible to understand the concept of digital music consumption. For example, downloading music from the internet even sometimes illegally is just the modern form of what people did back in the 80’s recording music from the radio through cassette players.
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