Not knowing how much marketers really know about us is somehow creeping a lot of us out. You’re not the only fraidy cat. See for yourself!
The Uncanny Valley
There is this uncanny valley in personalized advertisement and it gives us that unpleasant feeling: Uncertainty.
However, don’t we actually know that they have all our data? Yes, we do. But aknowledging that to ourselves makes us feel even more insecure. They probably know what you are doing right now, what you’re interested in, who your friends and family are, where you went for vacation, where you prefer to hang around and so on and so forth. Well, they do not probably know, THEY DO KNOW!
If you’re looking for a real eye-opener, take a look at this site and discover your own level of exposure. (Do you even want to know that?)
And as if this wasn’t enough, it’s getting worse!
I recently stumbled across that great TED talk by Eli Pariser. He found out that there is not only personalized advertisement but also personalized content. And that might be the real problem. Not just for you but for our whole society. Definitely check it out!
And if you’re tired of standing on the sidelines and accepting also take a look at Eli Pariser’s advices to declare war on your restricted universe.