Author Archives: asgnr

How Apple wants to win over the digital music market with its“iRadio” and why smart marketing again is the key

Back to the Roots: Innovator Apple wants to get back on track At the WWDC ( World Wide Developer Conference) in the beginning of June Apple CEO Tim Cook stated that his teams are working hard on developping new hardware, software and services. Apple is coming back on track with new technology. And with their […]

What happens to our virtual assets when we die?

  I was born in 1993, and me, together with all others from my generation, we are considered digital natives. Digital Natives are people that grew up with the internet. So today it is common to be on the web. As a result, we produce huge amounts of data during our lifes – every time […]

Advertisement vs Content – how the new media uses advertisment

  It is a generally known fact that media of today is financially highly dependent on advertisement. Media businesses – and there we think of journals, magazines, online blogs, music streaming providers etc – offer spaces to companies to promote their products to their generally huge audience. Especially online platforms are in close relation to […]

Give me the numbers: No more rich and famous?!

Let me take you back in the year 1999. When eight different musicians have reached for the stars and all they have got was an incredibly rare diamond record for selling more than 10 million CDs. Today we can only name Adele who has achieved this. One single Soul diva who has made it during […]

Give me the numbers: No more rich and famous?!

Let me take you back to the year 1999. When eight different musicians have reached for the stars and all they have got was an incredibly rare diamond record for selling more than 10 million CDs. Today we can only name Adele who has achieved this. One single Soul diva who has made it during […]

DIGITAL MUSIC 2.0

I am studying current developments of the music industry because I want to find out how today’s trend of digitalization of music is affecting the industry in order to present my readers how people of the music business react to this trend and how they can still make money nowadays. I want to reason the […]